Get to know Foonka

The Offer Sheet readers — we hope you’re enjoying all the delights of summer with family and friends, and doing some STR deals along the way! Maybe even a Barbie sighting (more on that below).

We recently sat down with our friends at Foonka for a Q&A. They are a unique bedding brand which is expanding their presence from Europe to the US, and we think will be a great fit for STR hosts. They’ve won several European design awards and more over the last few years.

As they open up new markets — specifically in the US, they’ve providing investors (for as little as $100) an opportunity to get in on the ground floor with them. What follows is our Q&A. Hope you enjoy this Sunday read!

Here at The Offer Sheet, we recently learned about Foonka and became super curious – this established Euro bedding brand that’s going to be hitting the US market in a few weeks. What makes you guys so unique?

What sets Foonka apart is our deep commitment to bringing nature's serenity into urban settings through our textiles. We blend traditional aesthetics with cutting-edge printing technology to create truly unique and evocative fabric patterns. Our products not only add a touch of nature to any space but also evoke moments of pure relaxation.

Design aesthetic is clearly a big part of your vision. How are you blending nature and art into your product?

We view every bedding design as a canvas, using advanced textile printing technologies to realistically capture the tranquility of nature. From haystacks and alpine meadows to starry nights, each design evokes a unique connection with nature, striking the perfect balance between art and the calming effect of natural scenes.

Short term rental hosts are always looking for an edge when it comes to uniqueness and making their property stand out. How will Foonka help take your STR to the next level?

Foonka’s bedding sets provide a remarkable level of aesthetic individuality that can make any short term rental property stand out. Our nature-inspired designs evoke a sense of tranquility and luxury that resonates with guests, creating a memorable and Instagrammable stay that encourages positive reviews and repeat bookings.

As you expand to the US market, how can folks get involved today and support Foonka?

As we expand into the U.S. market, folks can support us by investing in our fundraising campaign on the WeFunder platform. We're excited to share that Foonka, Inc. is now a 100% Delaware American C-Corp and it fully owns and operates the Foonka brand. This positions us perfectly for our U.S. expansion. We're offering everyone a chance to become a shareholder from as low as $100, making this a unique opportunity to be a part of our exciting journey.

Who are some potential competitors in the US and what gives you an advantage as you enter this market?

Potential competitors would be other bedding companies like Brooklinen. However, our unique selling proposition lies in our nature-inspired, award-winning designs, the quality and durability of our products, and our dedication to eco-conscious practices.

How will Foonka bedding make my Airbnb IG famous?

Foonka bedding sets are designed to be as picturesque as they are comfortable. Our unique, nature-inspired patterns offer a distinct look that is perfect for capturing Instagram-worthy photos, ensuring that your Airbnb stands out in the increasingly visual world of online sharing.

The whole point of STRs is lots of turnover. How does the quality and design of Foonka’s bedding overcome that? What’s been the experience in the European market?

Foonka’s bedding sets are not only beautiful but also incredibly durable. We've had customers in Europe use our bedding for over 8 years, proving that our products can stand the test of time even with frequent turnovers. With Foonka, STR owners can expect a unique design aesthetic without compromising on longevity.

If I’m in the US, when is Foonka hitting stores and how do I get some Foonka?

We're aiming to hit the US market in the coming weeks. You can stay updated on our launch and how to get your own Foonka bedding through our website and social media channels.

Generally speaking, short term rentals that offer some sort of theme (Barbie, 90’s movies, etc.) usually do way better than your standard run of the mill STR. I was reading that I can be transported to a Baltic beach on your bedding? True or false?

True! Our designs are inspired by various serene natural settings, including Baltic beaches. When you lie on our bedding, you’re enveloped in the tranquility of these locations, making for a truly immersive experience.

If I invest in Foonka, do I get any special perks / early access? Or if I tell my friends all about Foonka, anything other than sounding like a really educated trendsetter?

Absolutely! We appreciate the support and belief in our vision, so we're offering special perks for our investors. For an investment of US$1,000 and above, you will receive a Foonka Club discount code that gives you 10% off our products. And if you invest US$10,000 or more, you'll receive a bedding set of your choice! So, when you tell your friends about Foonka, you'll not only sound like a trendsetter but also enjoy these exclusive benefits as a valued investor.